Why Accessibility Matters

Hey everyone! If you caught my recent interview with IEDP, you might remember I mentioned a Channel 4 program hosted by the incredible journalist Sophie Morgan. In it, she passionately campaigns for more accessible air travel for those with disabilities. Inspired by her advocacy, I wanted to dive deeper into what accessibility really means and why it should be at the forefront of every Equality, Diversity, and Inclusion (ED&I) practitioner’s agenda.

So, what exactly is accessibility? In simple terms, it’s about removing barriers to inclusion. It’s ensuring that everyone, regardless of their abilities or differences, can understand, use, and access things easily. It’s about creating a world where everyone has equal opportunities to thrive. Sounds like a no-brainer, right?

But let’s break it down further and explore why accessibility is so crucial:

Human Rights

First and foremost, accessibility is a fundamental human right. Everyone deserves equal access to information, services, and opportunities. By prioritising accessibility, we uphold the dignity and rights of all individuals. It’s about fairness and justice for everyone.

Inclusivity

An accessible environment is an inclusive one. It ensures that everyone can participate fully in social, economic, and cultural life. This inclusivity enriches our communities and fosters a sense of belonging. When everyone can join in, we all benefit!

Legal Compliance

Many countries have laws and regulations that mandate accessibility. Ensuring compliance not only helps avoid legal repercussions but also demonstrates a commitment to social responsibility. It’s about doing the right thing and setting a positive example.

Economic Benefits

Accessibility isn’t just about doing good; it’s also good for business. By expanding the customer base and improving employee productivity, accessibility can lead to significant economic benefits. Inclusive practices also attract a wider audience and create a more diverse and innovative workforce.

Why Accessibility Should Be on Every ED&I Practitioner’s Agenda

Holistic Approach

ED&I practitioners aim to create environments where everyone feels valued and included. Accessibility is a critical component of this mission. Without it, efforts to promote equality and inclusion are incomplete. It’s about looking at the bigger picture.

Intersectionality

In my previous interview, I touched on intersectionality, but it’s worth repeating. Accessibility intersects with various aspects of our identity, including race, gender, and socioeconomic status. Addressing accessibility helps tackle multiple layers of discrimination and exclusion. It’s about understanding and addressing the complexities of our identities.

Leadership and Advocacy

ED&I practitioners are leaders and advocates for change. By championing accessibility, we set an example and drive broader organisational and societal shifts towards inclusivity. It’s about leading by example and inspiring others to follow suit.

Sustainable Impact

Long-term, sustainable change requires a commitment to accessibility. By embedding accessibility into ED&I strategies, we ensure that inclusivity is not just a temporary initiative but a lasting transformation. It’s about creating a legacy of inclusivity.

I hope we can all agree that accessibility is not just a technical requirement; it’s a cornerstone of equality, diversity, and inclusion. By making accessibility a priority, we can create more inclusive, equitable, and thriving organisations and communities. Let’s embrace accessibility as a fundamental aspect of our ED&I agendas and work towards a world where everyone can participate fully and equally!

Before I go here are just a few organisations you may be familiar with that are clearly taking tangible actions to incorporate accessibility into their everyday business:

1. Procter & Gamble (P&G): P&G has made significant strides in accessibility, particularly with their product packaging. They have introduced tactile markings on their Herbal Essences shampoo and conditioner bottles to help visually impaired customers distinguish between the two¹.

1. L’Oréal: L’Oréal has been recognised for its efforts in making beauty products accessible. They have developed a range of products specifically designed for people with disabilities, such as makeup applicators for those with limited mobility¹.

6. Nike: Nike has been a pioneer in creating accessible footwear. Their FlyEase line features shoes with easy-entry systems, making them accessible for people with disabilities. This includes features like zippers and Velcro straps that allow for one-handed use¹.
   
   
7. Starbucks: Starbucks has implemented several accessibility initiatives, including the introduction of a store in Washington, D.C., designed specifically to cater to deaf and hard-of-hearing customers. The store employs staff fluent in American Sign Language (ASL) and features visual displays for ordering¹.
8. Marks & Spencer (M&S): M&S has been proactive in making their stores and products more accessible. They have introduced a range of adaptive clothing for children with disabilities, featuring easy-to-use fastenings and sensory-friendly materials¹.
   
   
9. Airbnb: Airbnb acquired Accomable, a startup that connects travellers with accessible accommodations. This acquisition has helped Airbnb enhance its offerings for travellers with disabilities, providing more options for accessible lodging¹.
   
   
10. Expedia: Expedia has been working on improving its website’s accessibility features in partnership with the National Federation of the Blind. They aim to provide accurate and accessible information to help travellers with disabilities make informed decisions¹
    
    
11. Royal Caribbean: Royal Caribbean has been recognised for its accessible cruise ships. They offer a range of accessible staterooms, assistive listening devices, and accessible shore excursions to ensure that all guests can enjoy their cruise experience².
    
    
12. Microsoft: Microsoft has been a leader in accessibility for years. They have developed numerous tools and features, such as the Seeing AI app, which helps visually impaired users by describing the world around them. Their commitment to accessibility is also evident in their inclusive hiring practices and the development of accessible products like the Xbox Adaptive Controller¹

And check out this podcast – In this episode my colleagues at AtkinsRéalis (Steve Maslin and James Richmond) discuss our recent focus group research, which explores the key challenges and opportunities for people with disabilities in Advanced Air Mobility.

I’m keen to start a series of interviews and blogs on accessibility within ED&I strategies. If you’re an ED&I practitioner or an accessibility expert and would like to take part, please connect with me on LinkedIn. Let’s make a difference together!

Victoria Jones  (she/her) FIEDP